RETHINKING THE APPROACH
We’ve been in agriculture for nearly 30 years. We’ve watched tech revolutionise every single industry, and other parts of agriculture. Yet only seen incremental improvements to fertiliser decisions.
GOOD FERTILISER DECISIONS ARE ESSENTIAL, NOT OPTIONAL.
GET RESULTS
Keep it simple, do it right. Be laconic—don’t waste time talking about the problem, go fix it.
THINK DIFFERENT
Business as usual doesn’t change the world—courage and creativity do. If you don’t like the situation, change it.
WIN TOGETHER
Collaboration sparks innovation. Competition makes us better.
TRUST
No games, no bullshit, just good people doing great work.
BE AGILE
Agriculture is changing, and we’re changing with it. Learn, adapt, evolve.
THIS IS US
Dr. Darren Hughes
MANAGING DIRECTOR
Darren has more than 20 years’ experience across a range of agricultural institutions, from start-ups to national R&D organisations. He has the technical skills to design good products, and the management skills to run a great business.
Darren’s family farm is near Geraldton, WA, and he has spent his working-life in the grains industry.
Darren’s key strengths are in strategy and leadership.
Darren holds a Bachelor of Agribusiness and PhD in Crop Agronomy from Curtin University.
Wayne Pluske
TECHNICAL DIRECTOR
Wayne has spent 25 years trying to improve fertiliser efficacy in Australia’s grains industry.
He makes the complex easy, and is always looking for innovative ways for farmers to make more money out of fertiliser.
Wayne has developed and helped commercialise many of the tools large fertiliser companies still use to make fertiliser recommendations.
Wayne believes fertiliser can and must be done better. He wants to make it happen.
John McGreadie
CHIEF TECHNOLOGY OFFICER
As CTO, John drives Laconik’s tech team, developing and delivering our software and R&D program.
Over the last 17 years, John has designed and built technology platforms across a broad spectrum of industries including Defence, Wagering, Transport and Mining.
John is a self-confessed Nerd. He loves technology and working to see it help businesses and the wider world.
John holds a BSc in Computing from Oxford Brookes University.
